F*cking Political Commercials + World Beer News

Beer in politics. Rather or not you want to make a statement with your beer, announce you beer company’s political affiliations or prefer to keep beer about beer, it’s difficult to not be effected by the recent political climate. It’s literally TOO tempting for big beer companies to stay out of because when they see a trend, they are REQUIRED to try and catch the wave. if they could find a way to spin Beyonce being pregnant into a beer ad they would - they still might! Models group, these guys here, released this video last week :

The Spanish commercial outlines how Making AMERICA great again would mean wrapping together North, Central and South America — which clearly doesn’t need to be made better because, quote, they already are the best dancers and football players in the world. 

And then Budweiser came in with this idea — how about we try and play both sides?  

They fictionalised the story of Anheuser and Busch by making them pioneering immigrants. Like, hey white folks, you can be an oppressed immigrant too! Which was true, because for the longest time Germans were not welcome in the United States, it wasn’t until after world war 2 that integration with all german speaking schools started to happen and that the movement to wipe out german founded settlements began to subside. Which makes it funny that Busch here on the boat speaks english, he is determined to be ‘american’Americans speak english. So much so that he speaks english with this native brethren Anheuser. 

As an expat, if I meet another American at a bar, i’m not going to speak french with that person — no matter how much I want to open a business and monopolise an entire industry. More over, This commercial gets REAL silly when it shows Busch pointing to a drawing of a bottle in his booklet. Oh… so… you’re a graphic artist, not a brewer. Maybe Anhesuer is supposed to be the brewer. Either way, you know why this Busch character was coming all the way over to American to open his brewery? Not because he clearly already spoke english or had brewing skills but because he liberally stole Budweiser Budvar Brewery, from the Czech republic’s name and branding. 

Nothing from the that ad is true though, so don’t worry about it. I mean, Busch didn’t steal the Budweiser Budvar Brewery

stuff until way after Anhesuer had bought the St. louis brewery from another german. After he married Anhesuer's daughter and toured Europe THEN he came back and started in stealing the idea. 

I’d love to see a commercial about how The Anhesuer-Busch family sold majority stake to InBev in 2008. Just a charming little story of globalising world domination. Soo, sure.  Point here being that ABI wanted to cash in on the political movement without actually pissing anyone off. And Failed.

Maybe more technology could help...

Like this retro henaoid beer and pizza fetching robot made to look like it was constructed from trash. I cannot WAIT until we have an animatronic place class! Brig me beer, drive me places, carry me to my bed! Shut up Tostidos, I’ll order an uber when I’m ready! The bags, which are outfitted with sensors, are able to detect any trace of alcohol on a person’s breath. If no alcohol is found, the bag turns green, as in: you’re fine to drive, you now smell like nacho cheese.

 

“The future is now."

"Delaware’s most “off-centered” brewery, Dogfish Head has teamed up with Annapolis, Maryland based AC Beverage in order to create a draft system you’ve never seen before. The system is called AeriAle, an innovative nitrogen-based draft system. We’re talking barrel to glass.” --Founder, BeerStreetJournal.com. Stormtrooper.

That position for a beer historian has been filled!

By this chick! Harvard scholar Theresa McCulla, will be taking the newly created role which seeks to expand the Smithsonian’s understanding of that beer has played—and continues to play—in American history.

World Brewery Hunt!

The photo from last week WAS from Isreal, apparently that one was too easy — so here is another one. 

The FIRST and ONLY Craft Beer Brewery in what remote province of the world?