I know something you don't know + World Beer News
Then again, I know a lot of things you don't
The best stories and reports from around beer world. I’m Nitch with a great selection of highlights from the last week : Heineken goes to the ends of the earth to make the same ol’ lager, or… is it? Duval continues to allow artists to doodle on their glasses, sex sells, unless you’re a woman and you refuse to sell the product, laws are being passed in the united states what will allow beer to be in your hand no matter what you’re doing while UK beer geeks might want to start clipping coupons.
and yes, we’ll talk about he sierra nevada recall, why yoga beer is stupid and the moon. Reality checks beer friends! Right here, right now, but first
The ends of the earth for Heineken
To my delight, Richard at The Beer Cast wrote up a piece that has shed some light on the beer, because he was present for a talk on H41 given by Heineken master brewer Willem van Waesberghe. Here’s the scoop :
“H41 has two interesting things going for it, Heineken used naturally occurring South American yeast which was sequenced by a biologist and is Believed to be the ‘mother yeast’ of lager yeast this can be found in the wilds quietly living attached to the side of beech trees, and it took the Professor three years to sequence and develop it.
the second interesting fact about H41 – he admits – is that it actually tastes pretty good. Compared to the regular Heineken it’s night and day (the other bottle in the photo there is their other recent ‘innovation’ Extra Vers, which is paper-sealed to prevent light-strike and shipped within two weeks to be fresh. It’s as bad as regular Heineken).
H41 – named after the latitude of the mountain range where the yeast was discovered smells immediately like a Belgian Wit – massive amounts of cloves, which is pretty much unexpected and not at all unpleasant. It has a soft bitterness about it, and then a pretty intense dry finish with a bit more of the phenol on the aftertaste. It’s a bit like Hoegaarden crossed with Franziskaner Kristal Klar and topped up with Heineken. Although nicer than that sounds.”
Looking forward to seeing the beer tubers review that one!
Duvel you like my art?
Duval releases the 8th in it’s series of artist collaborations for it’s iconic glassware aka beer glass porn :
200€ gets you three porcelain glass, a 75 lbottle of Duvel, a guide book by the artist and a certificate of authenticity. My birthday is in February.
Where does the recalled beer go?
Now, if you’re an employee at the Sierra Nevada Corporation, you’ll be drinking your beers like this for the next while.
Due to manufacturing defect, which may cause a small piece of glass to break off into the bottle, Sierra Nevada's beers are being recalled in 35 USA states.
If you have already bought the beer but have not consumed it, you are eligible for a full refund of the purchase price. The Sierra Nevada website includes detailed pictures of every bottle and pack type affected to help consumers identify their beer and see if it’s included on the list.
But why recall something when you could just slap a sticker on it and spark conversation? This brewery took a creative approach to it’s recent realisation that , “an artistic expression could be sexist.” By adding stickers to a beer label in which a female employee did not feel comfortable selling, "I think it is sexist”, oedipus, makers of Mama (has nothing to do with the Oedipus complex) are are hoping to avoid a nipple gate scenario by putting the decision literally, in the hands of it’s consumers
Beer geeks in the UK should be clipping coupons
Beer lovers in the UK have more importnat things to worry about then glass shards and pissed off girlfriends. Beer prices rise amid sobering threat of Brexit-related inflation
The UK beer industry has been wrestling with higher labour costs as a result of the national living wage introduced last year, while added costs are expected with a revaluation of business rates due in April this year. Heineken and Carlsberg said they had been left with no choice but to pass on increased costs to consumers. Carlsberg said it was responding to “significant cost challenges” by increasing prices by 2.6% on average, while Heineken said it was putting 6p on the cost of a pint. - maybe if Heineken wasn’t building laboratories in south america and Carlsberg wasn’t so concerned with out eco’ing the hippies, they could afford to stabilise their prices.
USA drinking laws are becoming awesome
Back in the USA though, laws are being put in motion to better the drinking experience!
Is it legal to drink beer in you local movie theatre? Hero Governor Andrew Cuomo is once again fighting for New Yorkers’ God-given right to drink alcohol. The governor has called on the State Liquor Authority to issue beer and wine licenses to all theaters statewide, and then “incentivize” the libations produced by New York breweries and wineries,
Which is nearly as fun as State Rep. Daniel Zolnikov supporting House Bill 206 which would lift the ban on open alcohol containers for passengers in a vehicle on Montana highways. most Montanans are already ignoring open container laws anyway. It’s time to stop “treating adults like children.” Drivers would still be restricted from drinking alcohol while operating a vehicle.
Cheers beer friends!
Until then, thank you for watching. I’m Nitch, this has been your weekly World Beer News, if you liked the video please make sure to subscribe, share with your friends and consider donating to the channel through patreon. I’ll be hosting live streaming session again so be sure to keep en eye out on my social channels so we can connect to discuss all the important things happening in the world.