2017 Beer Predictions
First of all
2016 wasn’t that bad! I was kicking a lot of dicks though which is a total truth. Thank you to Hopzine and the UK beer tuber bunch for the recognition.
There is no way for me to express how very much appreciate the approval of my peers. the online beer world isn't massive (yet) but I feel we've got some outstanding people doing fantastic things to progress the culture.
Honoured to be part of it all!
Let’s grab 2017 by the balls!
A Gateway Year
With ABI moving it’s High End Division onto front shelf space, we’re going to see a lot more crafty beer in the hands of people would’ve otherwise been drinking near good beer.
Beer Goes Normcore
Yes there will be forged beer and yes, coffee will continue to do strange things beer, but for the most part I think 2017 will be the first year where beer takes a step back, looks itself in the mirror and goes, woah… you… you gotta stop trying so hard. And because the collective beehive mind has identity issues, “we make the beer we like to drink - all the drinks we like to drink are beer” instead of balanced simplicity we’ll be seeing some hardcore normal beers. This? THIS?!? It’s a lager. Oh what kinda… IT’S JUST LAGER.
Disposable Styles Continue
2017 will bring in extremists as well, don’t worry. Some of the off the wall things I see in the future : incest protein beer, now in the dark beer, green apple… I see sour, grape, green apple….. new yeast strains that create chocolate flavours aaaand brewers using super speciality malt. Like patagonia’s hyper sustainable malt or that peanut butter malt.
Chatbots will be the new drinking buddy
In discord we have a chatbot, we all use, abuse and completely enjoy the Gravebot. But with chatbots now entertaining people by talking in circles with each other and more AI entering the home, I’m going to predict that 2017 will bring about a chat bot that cheerses your untapped check ins, will help you decide between the shot of tequila or another coffee, a compile of all the beer apps! Someone make that happen please
We’ve seen it with the cocktail people and their 1930’s area outfits, now with the help a 1 billion dollar initiative from ABI, the prohibition sentiments will get ramped up! And you know who like that idea? You know it wouldn’t be a 2017 predients video without saying his name at least once - President elect Donald J. Trump. He abstains from drinking as we discussed in the World Beer News video prior to the elections and he is going to support an american version of the Prohibition lager that Abi erased in Canada last year. Trump will LOVE the Global Smart drinking initiative, cuz he’s a smart guy, and this is going to tap into a lot of markets and make a lot of money. Look out Kamboocha, craft near beer is coming for ya!
Beer In A Box
Door to door mailing will expand massively. It's something like there are 10 new craft breweries a week, and 10 miles is the most the average American lives from a brewer