Beer Tech 'Cell Canceler'- More beer, less distraction!

For a bit of Beer technology today, I scooped up this article from Maria Cevada (my all things Brazialian beer go-to girl) on a new more socializing product from Polar (distributed by AmBev) announced late on Wednesday, in Porto Alegreand. Sited here.

[caption id="attachment_1486" align="alignright" width="400"]anuladordecelular 'Anulador de Celular' or 'Cell Canceller', sure to make you the most avoided person at the party[/caption]

Much related to the Offline glass's way of thinking, the Anulador de Celular or Cell Canceler's goal, according to the brand, is to prevent friends gathered at the bar table from interacting with those on the other side of the mobile line rather than with those around you.

Although all in Portuguese the commercial actor makes it clear what he is saying and what needs to be done about it. Encase one's beer in a highly nerdy anti-satellite koozie that much resembles a massive bug spray can.

"Stop looking at your phone and look at that beautiful woman in front of you!"

"Stop looking at your phone and look at that beautiful beer in front of you!"

The Cell Canceler, with behavior similar to signal jammers some prisons, was developed in a 3D printer by Paim at the request of the manufacturer and is already patented. The main novelty is the reduction in the radius range of the device, which was limited to a bar table, or about 1.5 meters, according to the company.

But don't worry, the Cell Canceler cannot be used for evil, as there has to be a bottle in the holder for it to work. No sober users allowed!

There is no demonstration on how one drinks out of the Cell Canceler but being someone with a shitty phone, I support devices like this out of sheer spite for those of you who can Twitter, Instagram and Like things while I'm forced to read the fine print on the backs of your Iphone4, Samsung Galaxy, Sony Xperia Z etc...

Cheers to forced IRL interaction without distraction!