THIS IS most, honestly serious place for the best stories, reports and news from around the world of beers, I’m Nitch, and this week we’ll be discussing the yeastograms, bots, beer destinations, marijuana and the sneaky movements of big beer industry, the usual stuff.
What's my number one beer destination? not the italian beer park from last week or BrewDog’s modern beer geek wonderland which we’ll talk about in a minute but it’s North Korea or South Africa, where beer is still made resourcefully, by women
And now, South Africans Xhosa beer has joined the global list of near-extinct foods
Last week umqombothi, the name of that song there became the 4,000th passenger on the Ark of Taste, Slow Food's international catalogue of food products at risk of extinction.
The heavy, sour beer is made from maize meal, sorghum malt, yeast and water by a women like Nomsa Khiwa here, who has been making this style of beer for nearly half a century,
Slow Food International says growing numbers of South Africans are abandoning the brew — made from ingredients — in favor of mass-produced lager.
Khiwa fears that her days as a brewer are numbered.
"This is the worst year of business ever for me," she said. "The young men do not drink traditional beer anymore. They want the fancy beer in bottles. There's no money anymore in umqombothi."
Elderly men gulp umqombothi from plastic containers in Khiwa's tavern.
They clearly enjoy the tan-colored, sour, thick, gritty beer.
not only the but the imported brews have higher alcohol which means her patrons often get drunk and rowdy in ways Khiwa and her family are unprepared to deal with, none the less, she, plans to sell commercial beer from now on, and to stop brewing.
SO Slow Food and assorted partners, including black backyard brewers and white middle-class housewives, have started a Billot they call a "push back" to save traditional beer.
Nebraska is 150 years old
I think it’s interesting to think about how that women has been making beer for nearly 50 years and Nebraska celebrated it’s 150th anniversary this year. They’re embracing local ingredients with a beer with hops from a local Nebraskin farm.
BrewDog Hotel is a front for their sour facility
Okay, so maybe slurping down low abv corn beer from a plastic container isn’t your idea of a dream beer destination. Well, once again BrewDogs got you covered with the world's first craft beer hotel, along with a sour beer brewery. The fact that this is also funding the “sour facility” is totally lost on international headline news because craft beer hotel that costs 6millionsounds better.
Checking out the crowd funding pages, they’ve raised about $160,000 so far on their $75,000
flexible goal. what were they planning to do with 75,000? Nothing, crowd funding is a pre-ticket and great publicity. As you can see, the designs are well underway and we should have these finalized by June 2017.
Including spa services ranging from a beer bath, hop facial, to a barley malt massage,
they want shower beer fridges, beer shampoo, a tap line in the bedroom and FUCK I:M SICK OF BREWDOG!
now wait, could that happen? I mean, listen, part of what makes the maker movement special, the maker movement, which is the base of the “craft” revolution, now turned into indie or die, is that we value diversity. Would you go to one of these places if its as ABI owned? Why no? They’ve got some outstanding brands that offer a range of great beers for your to bath in, rub all over yourself or vegetate in your room with. Brewdog does great stuff, good beer and are 100% entertaining. Things like this hotel, which is fronting the sour facility are great for headlines. Like beer yoga. It could just as well be chocolate yoga, it could be an obsessive chocolate hotel. All things in moderation. BrewDog lives off excess. whatever is delicious to you.
staying with the hipster trends,
no… not America's favourite beer making it’s way the UK in a bid to crack the millennial market, no.
you all know I’m a yeast fangirl, I assume you are too, so nothing is more exciting this week than knowing that YEAST is the new polaroid.
In this video Finnish visual artist, Johanna Rotko shows how to make living images made with yeast on petri dishes that disappear over time as the microorganisms grow.
To create the images, she uses a stencil technique. Petri dishes with yeast cultures are covered with the template and exposed to UV light, which kills the yeast in the uncovered areas. This creates a monochrome image that vanish while the yeast and any opportunistic fungi eat the medium and grow on the living canvas
She keeps researching new ways of making her vanishing photographs and regularly uploads her latest artworks and attempts to Instagram.
Yeastograms and now, forget those fixie bike delivery punks, cutting traffic and succumbing to fatigue - Say hello to your personal courier. deliver anything you need. Just tell the bot what, when and where and it’ll do the rest.
Virginia became the first state on Wednesday to legally allow robots to use sidewalks and crosswalks just like us humans, so except your next beer delivery to be by bot.
They won't be allowed to beef up beyond 50 pounds or zip around at anything above 10 miles per hour, though that's still the pace of someone running pretty quickly down the block. They do, however, have a little flag so they don't blindside folks who will inevitably trip over them while looking at their phones.
This is basically the ground version of what Amazon wants to do with the sky via airborne drone delivery, and Starship Technologies spokesperson Henry Harris-Burland has said his company's bots also help clean up the air.
Beer vs Marijuana is no battle
But maybe that little bot won’t have beer in it all?
Beer Sales are Looking At $2 Billion Loss due to the Legalization of Marijuana, new study indicates.
If marijuana was legal across the United States, beer sales would lose more than $2 billion in retail, according to a study released this month by Cannabiz Consumer Group, a research firm that tracks cannabis consumer trends - what kinda fun job is that huh?
The report also finds that 27 percent of today’s beer drinkers have already have substituted cannabis for beer, or would substitute their beer retail purchases with cannabis in the future if legal.
People, what we’ve got getting here is a problem regarding the WHO behind the numbers. “who are these people?” lets be honest, alcohol abuse is WAY WORSE than marijuana abuse. We all know that when you’re high, you either want to sit, snack, giggle or sleep. if that 2billion loss comes out of the pockets of big beer, because this guy has stopped buying his 24 packs of bud, and is now buy 1 pack of bud, then great! Craft beer is has customer loyalty built in, things change and that is okay.
Meanwhile in Greece, Heineken has been owning all the beer market for two decades
Now we go to Greece where independently owned lager producers Macedonian Thrace Brewery has filed a major legal action seeking damages in excess of €100 million against Europe’s largest brewer, Heineken, and its 98.8%-owned Greek operating company, Athenian Brewery, for what they are saying is nearly two decades of anti-competitive market abuse.
This is following a 12-year investigation by the HCC into the actions of Heineken, where the company was found in breach of Greek and EU competition law, being fined $33.2 million for taking a huge stake in wholesale markets and owning as many smaller outfits as it can.
Last week Heineken finalised a deal to buy 1,900 British pubs as part of a $2.1 billion deal in Greece.
Demetri Politopoulos, MTC, founder and CEO had this to say,
“For decades Heineken has been acting like a giant bully who’ll stop at nothing to get its way. It has been illegally distorting the Greek beer market while protecting the supremacy it wields, by coercing and intimidating distributors, retailers and wholesalers, and ultimately ripping off consumers.
“Heineken could have stopped this illegal activity to stifle fair competition in Greece, but chose to turn a blind eye, while gladly plundering profits from decades of blatant abuses.”
Heineken has called the ruling by the HCC “unfair” and has said it will be appealing the fine, but has not commented further. Should Macedonian Thrace Brewery’s, claim be successful other Greek breweries will likely follow in making similar claims.